Forget about mannequins. The next time you walk into a Zara store, you can see clothing modeled in augmented reality.

For a full week at 120 Zara stores worldwide, there will be no mannequins on display. Instead, clothing will be modeled in augmented reality. This new in-store experience can be accessed by customers via an app, so all they need to do is pull out their phones while they are in-store. The pedestals normally used to display mannequins will be bare, but customers can scan the location where a mannequin would be using their phones, and a hologram replacement will pop up in the app. The best part? Customers can even take selfies with the hologram mannequins.

Believe it or not, the augmented reality models are actually based on real models (Julian and Fran Summers). Julian and Summers were each photographed upwards of 60 times while they posed, talked to one another, and danced to create the holograms.

This is likely just the beginning of Zara's foray into the world of augmented reality. The brand is reportedly just undertaking this experiment to see if its customers are receptive to seeing how clothes look on a moving body and if augmented reality is better at selling clothes than mannequins. If the experiment is deemed a success, there could be much more augmented reality in the chain's future.