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Display cases are an integral component of a visual merchandising strategy. Both elegant and secure, display cases are an excellent way to showcase products and spark consumer interest while still keeping products safe and secure. Display cases are an especially ideal option for high-end consumer products, such as watches, perfumes, and jewelry. The great thing about these cases is that they are incredibly adaptable. This type of fixture provides retailers with a number of different configuration and combination options, allowing you to choose the cases most conducive to your floor plans, shelve heights, and lighting. When choosing display cases for your retail location, you will want to keep the following in mind:
Choose a prominent location: Typically, it is a good idea to place your display cases in prominent locations throughout your retail space. A well-merchandised display case situated in a prominent location in your store is a powerful sales marketing tool. It will attract consumer interest and draw customers in, just like a well-dressed window display attracts the attention of those who might otherwise just walk past.
Avoid over-crowding. When it comes to display cases, there is such a thing as too much of a good thing. Good retail merchandising means achieving the correct density of merchandise. In other words, you don’t want to cram too much in the case but you don’t want to leave a case looking sparse either. A cluttered case might visually confuse a customer, but a display case that it left looking half-empty won’t attract customers much at all. Balance is key.
Leverage the power of positioning. Placing display cases at different points within your retail space will have different effects. For example, when positioned at your cash wrap or point of sale, a display case can capitalize on the psychological tendencies that drive people to purchase by encouraging impulse purchases. By placing your display case at your cash wrap, you will be encouraging your customers to buy the items you want to sell while they are already in a frame of mind to buy and pay. You also want to consider in-store customer traffic flow when positioning your display cases to fully utilize the routes a customer may take while moving throughout your retail space. For example, if you know that your customers are likely to come in to get one or more specific products, you can employ display showcases to control the flow of traffic while exposing the customer to products you want to promote.
Retail display cases are the perfect visual merchandising tool to organize and display high value and fragile merchandise that might require more careful handling and increased security. However, regardless of the specific type of merchandise, display cases can accommodate a broad range of general merchandise with elevated presentation value.
At Subastral Inc, we provide a range of high-quality display cases to suit the needs of your business. We offer an assortment of standard glass display cases, cash wrap counters, and more refined custom retail displays in a range of finishes and materials, including wood display cases and laminate display cases. All of our cases (wooden, jewelry display, trophy display, counter displays, modular display, and cash wrap) work together to enhance the organization of your retail space and the presentation of your merchandise. All of our display cases are constructed using tempered glass for added security.
For more information about the specific retail display cases that we offer, be sure to check our inventory of cases; they are available in a range of colors, sizes, and styles to match various decors in order to suit your unique needs.