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Display cases are an integral component of a visual merchandising strategy. Both elegant and secure, display cases are an excellent way to showcase products and spark consumer interest while still keeping products safe and secure. Display cases are the ideal option for high-end consumer products, such as watches, perfumes, and jewelry. The best thing about these cases is that they are easily adaptable. This type of fixture provides retailers with a range of configuration and combination options, allowing you to choose the cases most suitable to your floor plan and taking into account shelf heights, and lighting etc. At Subastral Inc. we supply a broad array of styles to fill a range of needs. The following information is intended to help clarify the differing functions of this type of retail store furniture and provide some user tips for best usage.
Counter display cases are worktop height fixtures, viewed from above and upon approach. They are most frequently coordinated with cash wraps and register stands for creating restricted access enclosures or staff-only work stations. From these service points, staff can assist customers, promote and demonstrate products and most importantly, conclude sales. Most of these display case designs are rear access for the benefit of the sales staff positioned behind. Limiting access to the cases also serves an important security function which in conjunction with locking doors provides an extra protection which is a prime consideration, especially if your store carries valuable merchandise such as jewelry, expensive gift-ware, perfumery and electronics. These display cases are fitted with internal illumination designed to show your merchandise to with perfect clarity. Height adjustable shelves enable the interior space to be adapted and configured to suit the products displayed. These fixtures can be purchased individually or, for additional savings, bought in pre-bundled configurations of coordinated units including corner cases and wraps etc that can be assembled to create restricted access retail kiosks.
We also supply multiple other display cases that are designed for retail merchandise which are equally suitable for use in the office and for the displaying home collectibles. Free standing tower cases (they can also be placed against a wall) work well in any setting and provide the perfect medium for exhibiting artifacts and awards, items that can be positioned at eye-level for optimal viewing - with a small base size to height ratio, this fixture provides the greatest display capacity for the smallest demands on floor space. This display is a firm favorite for housing merchandise and for presentational exhibits in offices and corporate settings for housing awards, models and memorabilia.
Our other popular display cases include large dimension wall cases that we supply to retailers, hospitals, corporate, government and educational institutions. Lockable doors and internal illumination are incorporated standard features and a range of design and finish are available to suit your particular taste. Choose from our traditional style display cases, with cornice and moldings, made with real wood veneers or maybe our sleek cases made with anodized aluminum with melamine laminates are more in line with your setting.
Our display cases are built to the highest industry standards and incorporate features for safety, security and convenience combined with strong design and tempered safety glass, adjustable height shelves, locking doors and internal illumination including LED strip and spotlights for greater energy efficiency.
When using display cases for your retail location, you will want to keep the following in mind:
Choose a prominent location: Typically, it is a good idea to place your display cases in prominent locations throughout your retail space. A well-merchandised display case situated in a prominent location in your store is a powerful sales marketing tool. It will attract consumer interest and draw customers in, just like a well-dressed window display attracts the attention of those who might otherwise just walk past.
Avoid over-crowding. When it comes to display cases, there is such a thing as too much of a good thing. Good retail merchandising means achieving the correct density of merchandise. In other words, you don’t want to cram too much in the case but you don’t want to leave a case looking sparse either. A cluttered case might visually confuse a customer, but a display case that it left looking half-empty won’t attract customers much at all. Balance is key.
Leverage the power of positioning. Placing display cases at different points within your retail space will have different effects. For example, when positioned at your cash wrap or point of sale, a display case can capitalize on the psychological tendencies that drive people to purchase by encouraging impulse purchases. By placing your display case at your cash wrap, you will be encouraging your customers to buy the items you want to sell while they are already in a frame of mind to buy and pay. You also want to consider in-store customer traffic flow when positioning your display cases to fully utilize the routes a customer may take while moving throughout your retail space. For example, if you know that your customers are likely to come in to get one or more specific products, you can employ display showcases to control the flow of traffic while exposing the customer to products you want to promote.
Retail display cases are the perfect visual merchandising tool to organize and display high value and fragile merchandise that might require more careful handling and increased security. However, regardless of the specific type of merchandise, display cases can accommodate a broad range of general merchandise with elevated presentation value.
At Subastral Inc, we provide a range of high-quality display cases to suit the needs of your business. We offer an assortment of standard glass display cases, cash wrap counters, and more refined custom retail displays in a range of finishes and materials, including wood display cases and laminate display cases. All of our cases (wooden, jewelry display, trophy display, counter displays, modular display, and cash wrap) work together to enhance the organization of your retail space and the presentation of your merchandise. All of our display cases are constructed using tempered glass for added security.
For more information about the specific retail display cases that we offer, be sure to check our inventory of cases; they are available in a range of colors, sizes, and styles to match various decors in order to suit your unique needs.