Mannequins

No other fixture has a more powerful effect than a clothes display mannequin. An experienced visual merchandiser can style a mannequin with skill. When styled to perfection, this prop can propel a brand into the spotlight.

Drive sales

Consumers’ purchasing choices increasingly are visually driven. When it comes to brand recognition, a three-dimensional display is key. This depicts how an outfit looks on the human body. This is important for engaging customers, and increasing sales potential.

Better communicate your brand’s value

A well-dressed display form is often one of the first things a customer encounters in your store. This plays an essential role in your brand’s personality and values.

Leverage the power of cross-promotional merchandising

A fashion form is a prime opportunity to leverage the power of cross-promotional merchandising. This allows you to display coordinated outfits and encourage customers to buy more than one item. Always Include accessories with your presentation to complete the look.

Creating Effective Displays

One of the most valuable display tools available to retailers. Some careful thought about how these forms are utilized, can help a retail store attract more customers. This influence can determine how much a consumer spends on the items displayed.

Window displays

When using props in a window, the best option is life-sized models. The full sized form can provide you with an excellent opportunity to show complete outfits. This type of visual merchandising can be used to draw consumers in from the street.

Opt for part-specific forms for the shop floor

Use half body forms also known as torso, leg or butt-forms for the sales floor. These forms do not take up as much space as full-sized display form and are easy to place on counter tops, tables or shelves.

Align well with your overall brand image

Ensure that the styles you choose, blend well with your overall brand image. A silver stylized model provides a much more contemporary look than a flesh-color model with features. Choose mannequins that will best appeal to the demographics of your shopper. Whether it is male, female, child, sports, ethnic or plus size etc. it should portray the message you would like to deliver to your customers.

Place your figures wisely

Place your figures wisely, where your displays can make a significant difference. When props are positioned next to product lines, customers interests are peaked. Another idea is to have a display in the center of the store, acting as a kind of focal point. A "wow" centerpiece can entice shoppers into your store when they pass by the door. Raising the forms from ground level using plinths will allow shoppers to see your displays from afar.

We supply a wide range of fiberglass and plastic mannequins for all your display needs. Our high quality products combine affordable pricing with superior functionality.