An ever-increasing number of retailers are working to provide same-day or one-day delivery to their customers. Dick’s Sporting Goods is the latest of these retailers to do so by working with Instacart.

Introducing the Service

Dick’s Sporting Goods and Instacart had their partnership go live in mid-December, just in time for the last-minute rush of the holiday season. The service rolled out at over 150 stores throughout Virginia, New York, New Jersey, Maryland, and Georgia. Although this partnership began just in time for the holiday season, it will last beyond it. Eventually, the retailer plans to roll out the same-day delivery via Instacart to even more stores.

Via the Instacart application, Dick’s Sporting Goods’ customers can choose delivery with an estimated timeframe. They can also opt for on-demand delivery within an hour or so.

Reasons for the Service

Dick’s Sporting Goods chose to roll out same-day delivery in response to customer demands. According to Dick’s senior vice president of e-commerce, Joe Pietropola, customers have asked for speed and convenience, which this delivers. This is part of the retailer’s push to meet customers anywhere at any time.

Even before this partnership, Dick’s Sporting Goods did what it could to make life convenient for customers and maintain its sales figures. This included nationwide curbside pickup. Dick’s has also benefited from the fact that more people have bought outdoor gear during the pandemic.

Other Retailers with Same-Day Delivery

Various retailers have taken different approaches to offer same-day delivery. Instacart already has similar partnerships with Best Buy, Staples, and Sephora, among other retailers. Best Buy only joined the service in November. Target and Bed Bath & Beyond both partnered with Shipt, the latter only for the holiday season. Tractor Supply Co., Walmart Inc., and Walgreens Boots Alliance Inc. are also using on-demand platforms for same-day delivery.

Sources:

https://www.cnbc.com/2020/12/18/dicks-sporting-goods-picks-instacart-for-same-day-delivery.html

https://www.digitalcommerce360.com/2020/12/22/dicks-sporting-goods-teams-with-instacart-for-same-day-delivery/