When displaying at a trade show, having the right fixtures is absolutely critical. High-quality, robust fixtures help to enhance your display, ensuring it comes across as professional and appealing. However, there are a few things you should know when it comes to purchasing fixtures for a trade show. Be sure to keep the following points in mind:
When ordering trade show equipment, you have to work with tight timeframes. Typically, trade show equipment must be delivered, dismantled, and picked up within a very short window of time. It’s important to know these exact dates and times, otherwise you might need to store your fixtures, which could incur hefty storage fees.
You can buy used fixtures. A popular solution is to work with retailers who purchase used display equipment around the venue. You can buy the displays from the companies, and the companies will then re-purchase and collect the displays from you at the end of the trade show. If you’d prefer to avoid re-selling at the end of the tradeshow and are feeling generous (or looking for a tax benefit), you can often donate used fixtures instead. Many non-profits can find ways to creatively use old trade booths, and there are even organizations that can help facilitate the donation process.
Displays must adhere to detailed specifications. It is critical that all fixtures adhere to a given trade show’s specifications. In most cases, there will be an on-site coordinator affiliated with the show to answer any exhibitor questions. If you do have questions about specifications, its best to reach out to this coordinator.
In conclusion, before a tradeshow it is important to do your due diligence. Make sure you’re ordering fixtures in accordance with the set dates and times of the tradeshow, and make sure the fixtures adhere to all relevant specifications.
