The mannequin market is growing. A proliferation of retail stores globally and the increased use of mannequins, particularly in emerging markets, has led to the expansion of the mannequin market. In fact, by some accounts, retailers across the world doubled the number of mannequins in their retail stores between 2008 and 2013. The market enjoyed a 3.45 percent growth between 2014 and 2017, and by the close of 2016, its value had reached almost $9 billion.
Increasingly, the demand pattern for mannequins is shifting. Retailers now want a variety of different mannequins in their store windows, including headless mannequins, sitting mannequins, and mannequins in sport poses to name a few examples. As the world of retail becomes more and more competitive, customers increasingly want to see engaging window displays and in-store displays. Most managers recognize that mannequins are an excellent way to create these kinds of engaging displays, and they are therefore willing to invest in them.
A number of retailers, such as Zara and Mango, are increasingly opting for mannequin customization, which is good news for high-end mannequin retailers offering customization options. These retailers work with specialty supplies to get mannequins suited to their specifications.
So, what does the mannequin market have in store beyond 2017? Overall, the mannequin market is anticipated to continue growing. It continues to become increasingly likely that stores will also be opting for smart or high-tech mannequins that are fully integrated with the shopping experience and offer a degree of interaction. The bottom line is that while the mannequin market is changing, it is certainly growing and is poised to continue to do so.
