Brick-and-mortar retailers face many challenges, including competition both online and in stores. Internet sales are particularly problematic as more people choose to buy items online instead of in stores due to the convenience factor. To successfully compete with internet sales, you need to have a few strategies up your sleeve.
Optimize Localized Search Engine Results
Any company with an online presence will likely take steps to optimize their search engine rankings. However, those with a brick-and-mortar store should make an extra effort to optimize for localized searches. This way, when people look to buy an item that you sell in your area, you will pop up near the top of the results page and the customer can get the item right away, without any need to wait for shipping. Just ensure that all information on your website, social media presence, and online business profiles is correct.
Communicate with the Landlord in Your Shopping Center
In the case of stores located within shopping centers, try communicating and working with your landlord to boost traffic to your store. This will have the side effect of boosting traffic to the entire shopping center, which is exactly what the landlord wants. Something as simple as asking your mall to promote an upcoming sale on its social media accounts and website can have a significant impact.
Offer Services Customers Cannot Get Online
The reason many people still choose to do at least some shopping in store instead of online is that you simply cannot get all the services online that you would in stores. Take advantage of this and promote unique services your store offers. If you are a clothing store, offer fashion advice from trained stylists on your team. If you sell makeup, promote the makeup application services you offer. If you sell craft supplies, plan regular events and workshops for customers to use your products or learn a new craft. These are all things online stores could not offer, giving your company a huge advantage. It only takes a quick brainstorming session to come up with something your store could offer.
Sources:
https://www.entrepreneur.com/article/290766
https://blog.vendhq.com/post/64901828979/how-brick-and-mortar-can-compete-with-amazon
