The retail landscape is changing, and the traditional department store is losing its niche as consumers show a clear preference for smaller stores with a singular focus. This has led to a change in the way that department stores have to operate to remain successful. Some experts are calling this the new or second generation […]
From store layout to signage to lighting to window displays, it is no secret in the retail industry that visual merchandising is key to getting customers into a store and enticing them to make a purchase. Wondering about the latest trends in visual merchandising in 2018? Let’s take a look. Dynamic Lighting If you want […]
In today’s retail world, personalization is a key element of the shopping experience. Customers are confronted with an endless array of opportunities to make a purchase, whether they’re strolling through the mall, scrolling through ecommerce ads on social media, or looking at merchandise on their favorite store’s website. To differentiate themselves from the competition, retailers […]
Forget about mannequins. The next time you walk into a Zara store, you can see clothing modeled in augmented reality. For a full week at 120 Zara stores worldwide, there will be no mannequins on display. Instead, clothing will be modeled in augmented reality. This new in-store experience can be accessed by customers via an […]
One of the keys to success for retailers is maximizing both the average dollar per transaction (ADT) and units per transaction (UPT). One of the best ways to do this? Capitalizing on human impulse behavior, of course. Retailers can significantly drive up both ADT and UPT by encouraging consumers to make impulse purchases. The vast […]
Whatever you do, when arranging merchandise on shelves in your retail store, don’t place things in a casual or haphazard way. If you want to drive sales in your store, the merchandise needs to be placed strategically, with the products most likely to sell placed in the areas that are most likely to attract customer […]
Interactive retail displays are increasingly gaining traction among retailers, who recognize them as a powerful way to create more engaging in-store displays and grab and hold customer attention. Luxury retailers like Burberry, Alexander McQueen, and Audi have increasingly begun to leverage the power of in-store interactive displays, as have more mainstream retailers like Primark, Nordstrom, […]
Keeping on top of the latest trends is a key part of success in the retail world. So, what are the hottest trends to be aware of? Let’s take a look. Experience-driven in-store experience – These days, customers aren’t just looking to buy something. They are looking for an experience. A cool, unique, or interesting […]
Do perfect mannequins sell more clothes? Not necessarily, according to a new study conducted by researchers at the Sauder School of Business at the University of British Colombia (UBC) and the University of Alberta. The researchers discovered that mannequins that evoke the body type widely idealized as “perfect†– those with long and lean legs, […]
When it comes to the holiday season, one of the best parts of holiday shopping is seeing all of the gorgeous window displays. And when it comes to holiday window displays, few cities offer displays as impressive as those of New York. When meandering through the city in December, here are the displays you absolutely […]