From store layout to signage to lighting to window displays, it is no secret in the retail industry that visual merchandising is key to getting customers into a store and enticing them to make a purchase. Wondering about the latest trends in visual merchandising in 2018? Let’s take a look.
Dynamic Lighting
If you want to sell more, all you need to do is turn on the lights. Did you know that one-fourth of consumers make an unplanned purchase because of lighting? Dynamic lighting involves leveraging light color, intensity, and direction to draw consumers attention to a specific product, which can, in turn, boost sales. As a rule of thumb, bright lights that exude an upbeat, positive vibe tend to drive purchasing.
Interactive Merchandising
Forget about trying on a product. By leveraging a range of new technologies, including virtual reality, coding technology, and motion sensors, brands are making shopping much more interactive and digital using just screens. For example, Mac, a cosmetics store, now allows customers to try out different makeup looks with the Virtual Try-on Mirror. In addition, many stores now boast touchscreens that allow customers to customize and order products in-store
Minimalist Displays
In today’s world, consumers are constantly bombarded with distractions, from billboards to ads on their cellphones. That’s why a minimalist store is such a powerful visual merchandising strategy. Adopting a minimalist aesthetic incorporating clean lines, neutral colors, sharp edges, and bright and airy spaces can help you push away all that sensory clutter clogging up consumers brains and refocus their attention squarely on your products.
The bottom line? Even making just small tweaks to your visual merchandising strategy can yield big results, helping you maximize the visibility of your store and drive sales. For the full impact, be sure to keep in mind the latest 2018 trends in visual merchandising.
