Color can have a profound effect on the way that a customer perceives your store and your products. So how should you use color in your retail space? Let’s take a look.
Blue is always a safe choice. Not sure what color to paint your retail space? Blue is probably the safest bet. Research shows that people are most likely to choose blue as their favorite color, and office buildings are commonly painted to blue to satisfy the majority of people.
Avoid yellow. If blue is the one color that is almost always a good choice, then yellow is the color that is almost always a bad choice. Most people aren’t big fans of the color, and it can make your retail space seem too bright and overwhelming. If you want to appeal to the masses, you are better off sticking to a more muted tone.
Orange is associated with a good bargain. Want to let people know that you are offering a product at a bargain? Try posting orange sale signs. Research consistently shows that people associate orange with a good value. Just think of the orange color in the Home Depot logo. Customers have long associated the store with home goods at great prices.
White can lead to boredom. It’s true that Apple stores are mostly white to craft a sleek, clean, high-tech look. But in many cases a store decked out in too much white will cause a customer to become bored. Instead of paying attention to the store they’re in and the products around them, their mind will wander because of the lack of stimulation. That’s not good, because your store and the products in it should always engage the customer, capturing his or her attention.
