Lighting in your retail space is extremely important. It sets the right atmosphere, ensures customers can actually see products, and can even work to boost sales. Let’s take a look at all the ways that lighting can enhance your retail space.
It can make your retail space seem larger. Strategic lighting is an excellent way to make even the smallest of retail spaces seem larger and more open. The key is to use ambient lighting in conjunction with task lighting and accent lighting to create contrast.
It can put your customers in a better mood. Research conducted by the Association for Consumer Research found that lighting can have a considerable impact on a customers mood. A well-lit store with the right mix of ambient, task, and accent lighting can help a customer feel relaxed and upbeat. This can translate into more sales, as your customers will want to stay in the store longer. By contrast, a poorly lit store can leave your customers feeling anxious and frustrated, which certainly isn’t good for sales.
It can draw your customers attention to certain products. Accent lighting can help draw your customers attention to specific products within your store. The key with accent lighting is to set it at 5 times greater than the general ambient lighting in your space. For special featured items, you might even want to go higher, even 10 or 15 times greater. Jewelry stores, for example, routinely use task lighting set at 10 times higher than the ambient lighting to ensure customers are drawn to their best pieces.
In conclusion, excellent lighting in your retail store can work to optimize customer experience and, ultimately, drive sales. The bottom line is that great lighting in your retail store is well worth the investment.
