Interactive retail displays are increasingly gaining traction among retailers, who recognize them as a powerful way to create more engaging in-store displays and grab and hold customer attention. Luxury retailers like Burberry, Alexander McQueen, and Audi have increasingly begun to leverage the power of in-store interactive displays, as have more mainstream retailers like Primark, Nordstrom, and New Balance. So, what exactly are the benefits of utilizing in-store interactive displays? And how can they be used to maximize customer engagement? Let’s take a look.
Grab Your Customers’ Attention
Static retail displays rely on design and color to grab the attention of customers, and it can be a challenge for individual displays to truly stand out from the crowd. Interactive displays, however, naturally have an attention-grabbing quality to them that can convince customers to stop, take a look, and, ideally, even wander into a store.
Entertain and Educate
Interactive displays are an excellent way for retailers to educate customers about a product, ensuring they are easily able to convey key information without being seen to be annoying or invasive. This can be achieved through clever integration of videos and touchscreens into interactive displays, enabling retails to more easily highlight the features and benefits of products.
But beyond just educating customers, interactive retail displays are perceived by customers to be more fun than traditional static displays, and that’s a huge advantage for retailers. Research shows that a full 50 percent of men and 70 percent of women actually treat shopping as a form of entertainment. That means customers who are entertained with your store will stay longer and likely end up purchasing more.
Maximize Flexibility
Last but not least, interactive displays are inherently flexible. These kinds of displays can typically be easily reconfigured as the seasons change and new merchandise comes in, and content can be tweaked whenever necessary.
The bottom line is that interactive retail displays are an incredibly powerful way to drive engagement with customers, helping retailers to both build relationships with customers and drive sales.
