Wondering how to get last-minute holiday shoppers into your store or onto your website? To maximize your bottom line this holiday season by appealing to last-minute shoppers, be sure to take a look at the following tips and tricks.
- Offer expedited shipping. This is an especially effective tactic for online retailers, although stores can also use it for stock that needs to be ordered. Last-minute holiday shoppers are inevitably in a rush and stressed about making sure gifts arrive on time to be wrapped up and put under the tree before Christmas morning. Expedited shipping can make you a more attractive option than your competitors.
- Offer conditional discounts. Conditional discounts (i.e., 10% off $50, 20% off $100, etc.) are an excellent way to get last-minute shoppers to do more of their buying at your store. After all, the more they buy, the more they save, meaning they are incentivized to do more of their purchasing at one store. Ideally, you should give these promotions clever holiday titles like Christmas Bundle Offers or Holiday Season Bundle Discounts and make them available for a limited time only.
- Amp up your social media presence. More and more customers use social media sites, like Facebook, to stay up to date on the latest deals and to research products. So, if you want to attract the attention of last-minute holiday shoppers, the key is to amp up your social media presence by posting more frequently, monitoring social channels for customer inquiries, and tracking keywords to detect possible sales opportunities. You’ll also want to make sure that all of your social profiles are updated with the most current links and contact information.
The bottom line is that attracting last-minute holiday shoppers and getting them to make more purchases from your store are excellent ways to boost your bottom line this holiday season.
