The Growth of the Athleisure Market
Between 2008 and 2012, yoga participation in the United States increased by nearly 30 percent. This growth led to a significant rise in consumer spending on yoga apparel, also known as athleisure. As a result, brands such as Lululemon and Athleta became increasingly popular. Consumer spending on yoga apparel has risen by an impressive 87 percent over the last five years and now exceeds $27 billion annually.
Athleisure Is More Than a Trend
Many people initially viewed the athleisure market as a passing fad. However, it has become clear that this category is here to stay. Women no longer wear yoga pants and sports bras only for exercise. Today, they wear athleisure apparel while shopping, running errands, exercising, and relaxing at home.
The growing popularity of athleisure is also reshaping the apparel industry. A 2015 study by EDITED, an apparel analytics firm, found that sports bras account for 20 percent of the total bra market. This shift highlights the increasing demand for comfortable, versatile clothing.
How Yoga Mannequins Help Retailers Sell Athleisure
Retailers looking to capitalize on the athleisure market can benefit from using yoga mannequins. Displaying popular athleisure apparel in storefront windows helps attract attention and draw shoppers inside. Yoga mannequins make these displays even more effective.
These mannequins are available in a variety of eye-catching poses, including dancer’s pose and tree pose. Their dynamic positions help create engaging visual displays that showcase apparel naturally. A yoga mannequin can bring your merchandise to life and make it more appealing to customers.
Invest in Yoga Mannequins Today
Yoga mannequins are an excellent way to create compelling retail displays. They help showcase athleisure apparel while encouraging customers to enter your store. If you want to take advantage of the growing athleisure market, now is an excellent time to invest in yoga mannequins.
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