Kids might not be able to make purchases on their own, but they can certainly influence their parents’ purchasing decisions. In fact, research shows that kids have a considerable level of influence over their parents when it comes to shopping. So how can you get kids and their parents into your store? Be sure to keep the following tips in mind.
1. Reach out to influencer, mom bloggers. Are there any moms in your local community who are active bloggers? Do they have a lot of social media fans? The key to getting kids and their parents into your store is winning over these mom influencers. If you win over just one influencer, you could very well end up with a dozen new customers.
2. Give out free samples. There is nothing kids love more than a snack, especially if they’re hungry and bored while out shopping with mom. Remember, parents tend to be especially receptive to healthy snacks, like sugar-free popsicles or some fruit.
3. Make use of kid-friendly imagery. Images that resonate with kids like a picture of a popular cartoon are a great way to draw their attention and get them into your store. Put a little bit of time into your kid-friendly visual merchandising strategy and you’ll have more kids in your store before you know it.
4. Provide a play area. Play areas are a great way to keep kids occupied while parents shop and as a result can help keep parents in your store for longer, which can translate into a boost in sales. Just make sure you clearly establish who is responsible for watching the kids, whether that’s store staff or the parents themselves.
The bottom line? If you want the business of parents, you also need to be able to cater to the kids!
