When most people picture mannequins, they imagine the traditional static ones. However, this type of retail display has significantly advanced over the years. Now, moving or animatronic mannequins are gaining in popularity. Moving mannequins show off your clothing just as the static ones do, but they can take your display to the next level.
Show Clothing in Motion
The biggest advantage of animatronic mannequins is that they show how your clothing looks when it is actually in motion. This can give customers a better idea of whether pants ride down in movement or a shirt tends to ride up. It also lets potential customers know what the clothes will look like and how they will function while in motion.
Help You Stand Out
Moving mannequins can also help your retail store stand out from the crowd. Although this type of animatronic display has been around for years, few retailers have used it. Therefore, the few with moving displays will easily stand out from the crowd and be more memorable. This can help with branding and bring more people to your store to see the unique mannequins in action. Once there, your retail displays and in-store marketing can pull them in, turning people who are curious about animatronic mannequins into customers.
Stores That Should Pay Attention
Any store that sells clothing could use animatronic mannequins, but they are particularly useful for retailers of athletic clothing. After all, typical clothing only sees a mild amount of movement during the day, but workout gear needs to withstand a lot of movement. If someone goes into your sports store and sees that your clothing can handle jogging, skiing, or other movements without a problem, they will be more inclined to try on the items in question and make a purchase.
Traditional Mannequins Are Still Popular
Even with the advent of animatronic mannequins, most retailers still rely on traditional static mannequins. These mannequins tend to be cheaper upfront, and there are no electricity costs associated with them. Additionally, since so few stores currently have moving mannequins, retailers have not felt the pressure to upgrade. This also means that if you do follow this growing trend, you will be among the first retailers in your area to do so, helping set you apart and potentially boosting sales.
