Denim sales continue to soar as consumers feel more assured by a costly price tag that what they are purchasing is the ultimate jean fashion statement. This is great news for apparel retailers who can now focus a larger part of their stores or even specialize entirely on this classic article of clothing. Over the past ten years jeans have experienced a total reassessment. The newly revived product bears little resemblance to Dickies work pants and now inhabits the world of haute couture. Open any men or women’s magazine today and you’ll find a articles rhapsodizing the current must-have jeans.<\/p>\n
Celebrities photographed wearing the latest and most obscure luxury brands send consumers clamoring to get their hands on the same. From low rise to high rise, from studded to uniquely decorated, jeans have become a major part of today’s fashion culture. To reflect its enhanced status, denim should be merchandised with a little more consideration than the factory outlet pile-em-high approach. With expanded options from so many designers, displaying denim can become a challenge. Stacking, rolling or hanging jeans in combination with an attractive fixture and appealing setting should aim to present this essentially mundane item as an elevated object of desire.<\/p>\n