{"id":860,"date":"2016-03-07T10:08:32","date_gmt":"2016-03-07T10:08:32","guid":{"rendered":"https:\/\/www.subastralinc.com\/pub\/blogs\/?p=860"},"modified":"2025-02-08T06:22:16","modified_gmt":"2025-02-08T06:22:16","slug":"why-plus-size-mannequins-deserve-a-place-in-your-store","status":"publish","type":"post","link":"https:\/\/www.subastralinc.com\/blog\/why-plus-size-mannequins-deserve-a-place-in-your-store\/","title":{"rendered":"Why Plus Size Mannequins Deserve a Place in Your Store"},"content":{"rendered":"<p>In the UK, the average woman is 5&#8217;3, weighs 154 pounds and wears a size 14. In the US, the average woman is 5&#8217;4, weighs 166 pounds, and also wears a size 14. In Canada, the average woman is 5&#8217;3, weighs 153 pounds, and wears a size 12. Yet from London to Toronto to San Francisco, when we look into store windows, the mannequins we see are much smaller than this, typically around a size 2 or 4, and many lament the fact that plus size mannequins, which actually more closely resemble the average woman&#8217;s body size, aren&#8217;t more common. <\/p>\n<p>However, plus size mannequins are becoming more and more popular. In 2010, Debenham&#8217;s flagship store on London&#8217;s Oxford Street, arguably the most prominent and busiest retail street in all of Europe, welcomed size 16 mannequins into its window displays. We hope that it will help people in some small way to feel comfortable about their bodies and, crucially, that other retailers will follow, Debenhams director Ed Watson explained. And other retailers have indeed followed suit. Prominent retailers like H&#038;M, Abercrombie and Fitch, and Topshop all use plus size mannequins. And just last fall, Target also joined the ever-growing crowd of retailers using larger mannequins.<\/p>\n<p>So, do plus size mannequins deserve a place in your store? Researchers say that the answer is a resounding yes. Why? Put simply, it&#8217;s good for your bottom line. The research is clear: Women respond favorably when retailers use models that reflect their actual appearance, including their size. A study conducted by Dr. Ben Barry, an Ogilvy Foundation scholar at Cambridge Judge Business School, found that the purchasing intent of women actually increases when model and mannequin sizes most closely approximate their own size. Another study conducted at the University of Toronto found that women are three times more likely to purchase clothing items when the models in advertisements were their size.<\/p>\n<p>Girls and women are skeptical of the thin ideal, digital manipulation, tokenism of diversity and stereotypical messages about age, race and gender, Dr. Barry explained in his research report. They trust advertising that depicts healthy body shapes, realistic signs of age and size, as well as authentic and positive representations of diversity. So, the bottom line? If you want to boost your sales, try investing in plus size mannequins.<\/p>\n<p>Visit Subastral Inc for a full range of <a href=\"https:\/\/www.subastralinc.com\/mannequins\/plus-size-mannequins.html\" target=\"_blank\">Plus Size Mannequins<\/a>.<\/p>\n<p>Sources:<\/p>\n<p><a href=\"http:\/\/www.theguardian.com\/lifeandstyle\/womens-blog\/2013\/nov\/06\/debenhams-size-16-mannequins-diversity\">http:\/\/www.theguardian.com\/lifeandstyle\/womens-blog\/2013\/nov\/06\/debenhams-size-16-mannequins-diversity<\/a><\/p>\n<p>http:\/\/insight.jbs.cam.ac.uk\/2012\/does-my-bottom-line-look-big-in-this-2\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the UK, the average woman is 5&#8217;3, weighs 154 pounds and wears a size 14. In the US, the average woman is 5&#8217;4, weighs 166 pounds, and also wears a size 14. In Canada, the average woman is 5&#8217;3, weighs 153 pounds, and wears a size 12. Yet from London to Toronto to San [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-displays"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Plus Size Mannequins Deserve a Place in Your Store -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.subastralinc.com\/blog\/why-plus-size-mannequins-deserve-a-place-in-your-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Plus Size Mannequins Deserve a Place in Your Store\" \/>\n<meta property=\"og:description\" content=\"In the UK, the average woman is 5&#8217;3, weighs 154 pounds and wears a size 14. In the US, the average woman is 5&#8217;4, weighs 166 pounds, and also wears a size 14. In Canada, the average woman is 5&#8217;3, weighs 153 pounds, and wears a size 12. 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