One of the keys to effective visual merchandising is successfully using wall space. By using wall space in your retail store, you can free up floor space, creating a cleaner and more elegant look. You also more efficiently draw customers attention to your merchandise, as merchandise situated on the wall tends to be at eye level and is more likely to fall in a customer’s direct line of vision. There are two primary ways of using wall space: wall display racks and wall display cases. Let’s take a look at both.<\/p>\n