Between 2008 and 2012, there was close to a 30 percent increase in yoga participation in the U.S. That has translated into significant increases in consumer spending on yoga apparel, also known as athleisure, driving the ever-growing popularity of brands like Lululemon and Athleta. In fact, consumer spending on yoga apparel has increased a staggering 87 percent over the course of the last five years, reaching $27 billion annually.<\/p>\n
While many dismissed this burgeoning athleisure market as a mere fad, it is becoming increasingly clear that this is far more than that. Women aren’t just wearing their trendy yoga pants and comfortable sports bras to their yoga class. Rather, they are increasingly wearing this kind of clothing as they go about their day-to-day lives, from grocery shopping to going for an afternoon jog to lounging around on the couch. And the increase in popularity in athleisure is actually changing the clothing market. For example, a 2015 study conducted by EDITED, an apparel analytics firm, found that sports bras are now 20 percent of the total bra market.<\/p>\n
For retail stores looking to capitalize on the athleisure markets, yoga mannequins can be great tools in doing so. Displaying trending athleisure in your store windows is a great way to grab customers attention and draw people into your store, and yoga mannequins can help you do this all the more effectively. These mannequins are available in a number of eye-catching poses, such as dancer’s pose and tree pose, which can help you create compelling displays. With a yoga mannequin, your apparel is bound to come to life in a new way.<\/p>\n
In conclusion, yoga mannequins are an excellent way to create compelling displays and effectively display athleisure apparel, helping you draw customers into your store. If you want to capitalize on the athleisure apparel market, now is the time to invest in yoga mannequins.<\/p>\n