{"id":736,"date":"2016-10-10T04:52:07","date_gmt":"2016-10-10T04:52:07","guid":{"rendered":"https:\/\/www.subastralinc.com\/pub\/blogs\/?p=736"},"modified":"2025-02-08T06:15:35","modified_gmt":"2025-02-08T06:15:35","slug":"5-tips-for-a-great-store-grand-opening","status":"publish","type":"post","link":"https:\/\/www.subastralinc.com\/blog\/5-tips-for-a-great-store-grand-opening\/","title":{"rendered":"5 Tips for a Great Store Grand Opening"},"content":{"rendered":"

A grand opening is an excellent way to draw positive attention to your store and, hopefully, boost sales. However, in order to reap the benefits of throwing a grand opening bash, you need to host a truly great grand opening. What’s the trick to ensuring your grand opening is great? Be sure to keep the following tips in mind.<\/p>\n

Give yourself plenty of time to plan. <\/strong>You can’t throw a great grand opening together in a week. You need to give yourself plenty of time to plan to ensure that you can sort out all of the details and send out invitations in a timely manner.<\/p>\n

Don’t skimp on the on-premise advertising. <\/strong>Use coming soon signs and grand opening signs to let your customers know that you will be opening in advance of the opening party. These can be a great way to generate buzz.<\/p>\n

Understand your target audience. <\/strong>A great store opening should create a buzz around your store in the local community and drive business. However, in order to do this, you need to make sure you need to make sure you’re getting the right people through the door at your opening. Of course, that means getting the people who are most likely to be interested in what you’re selling to attend. However, it also means making contact with influencers in your niche and encouraging them to come, as well, so that they can tap into their networks and let people know that you’re open.<\/p>\n

Give the media a heads up. <\/strong>In order to maximize the attention your launch receives, it’s a great idea to get the media in on the action. Letting the media know you’re the new business in town is an excellent way to generate free publicity, both before and after your grand opening, explained expert Amy Rauch Neilson. Consider inviting the mayor to do the honors if you have a ribbon-cutting ceremony, and make sure you inform the media. Those photos will likely end up in your local paper, along with a story about your new business.<\/p>\n

Offer promotions. <\/strong>Want to actually get people to your grand opening? Don’t hesitate to offer them incentives! Ideas might include free samples, giveaways, raffle prizes, a head start on customer loyalty programs, etc.<\/p>\n

Quote source: <\/strong><\/p>\n

https:\/\/www.entrepreneur.com\/article\/56200<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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