Whatever you do, when arranging merchandise on shelves in your retail store, don’t place things in a casual or haphazard way. If you want to drive sales in your store, the merchandise needs to be placed strategically, with the products most likely to sell placed in the areas that are most likely to attract customer attention. Wondering how you can most effectively arrange merchandise on your store’s shelves? Here what you should know about what to put where.<\/p>\n
The Top Shelf: <\/strong>Gourmet or Luxury Brands; Smaller Brands; Regional Brands<\/p>\n The top half of shelves tends to be more visible to customers than the bottom half. With this in mind, stores often place unique specialty items or high-end luxury items on the highest shelves. These items don’t warrant prime real-estate space (the mid-top shelves), but they should be visible enough for customers to take notice. Putting the right goods here can help a retail store stand out, particularly if it has unique offerings.<\/p>\n Mid-Top Shelves: <\/strong>Bestsellers and Leading Brands<\/p>\n Bestselling products typically are placed on the second and third shelves from the top. This zone often is known as “the bull’s-eye zone,†as it tends to be the most visible to adult customers, as products placed here are often situated at eye level. The items placed here should be those that the drive the most revenue for your store.<\/p>\n Mid-Bottom Shelves: <\/strong>Any Items with Appeal to Children<\/p>\n A child’s eye level is naturally lower than that of an adult’s. Therefore, it is best to place any kind of product that would appeal to children on the mid-bottom shelves. For example, this is why children’s cereals in grocery stores tend to be situated closer to the bottom of the shelves than the top.<\/p>\n The Bottom Shelf: <\/strong>Store and Private Label Brands; Oversize and Bulk Items<\/p>\n If customers are looking for a bargain, they’ll go looking for the cheapest product, even if it isn’t the most visible. That’s why it is always a safe bet to place the cheapest brands – such as store and private label brands – on the bottom shelves. Bulk items, which can be quite awkward to stock, can also be good to put here.<\/p>\n In conclusion, it is well worth the time and effort to pay attention to product placement when stocking your store’s shelves. Placing products in the right place can translate into a significant boost in revenue.<\/p>\n","protected":false},"excerpt":{"rendered":" Whatever you do, when arranging merchandise on shelves in your retail store, don’t place things in a casual or haphazard way. If you want to drive sales in your store, the merchandise needs to be placed strategically, with the products most likely to sell placed in the areas that are most likely to attract customer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-616","post","type-post","status-publish","format-standard","hentry","category-displays"],"yoast_head":"\n