With the growing demand for convenience when it comes to shopping, it is no secret that shopping online has grown in popularity. What many people and retailers do not consider, however, is the popularity and convenience of buying online and picking up in-store. This is one way to get items within a few hours without having to wait in line or wander around a store.<\/p>\n
Increased Online Spending<\/strong><\/p>\n Adobe Analytics recently analyzed data and found that between November 1 and December 6, a record $80.3 billion was spent online, representing an increase of 18 percent from last year, from $67.7 billion. This increase was the result of monitoring transactions at 80 of the top internet retailers in the United States.<\/p>\n Click-and-Collect Accounted for Growth<\/strong><\/p>\n According to Adobe Analytics, one of the many reasons that digital sales keep skyrocketing so much is that more shoppers than before are using click-and-collect, where they order items online and pick them up in stores. This involves going to a designated spot of the store and picking items up, in many cases, on the same day. Adobe actually found that during that same period from November 1 to December 6, click-and-collect orders grew by 46 percent from last year.<\/p>\n