Store Fixtures

At Subastral Inc we supply store fixtures that are tasteful, elegant and luxurious. Retail store displays that balance practical needs with contemporary and traditional styling for creating stimulating and harmonious in store retail displays.

Our broad range of store fixtures includes designs specifically suited to the various categories of merchandise of the general and specialist fashion apparel retailer; retail displays that organize and identify the merchandise whilst promoting the products and enhancing the customers shopping experience.

Store fixtures should be easily adaptable to suit an overall retail store design and easy to reconfigure at a moment’s notice in response to the seasonal merchandising cycles and dynamic nature of the fashion marketplace.

Today’s fashion apparel retailer requires more than utilitarian retail fixtures. The type of store fixtures utilized and the manner in which products are presented dictates the success of a retailer. Most sellers are familiar with the sudden increase in sales directly after restocking or updating their retail store fixtures, but this phenomenon can be made to work on an ongoing basis with the appropriate displays. Store fixtures that not only match the quality and value of the merchandise displayed but also respond to and contribute to the overall aesthetics of the retail floor and rationalize the presentation of the stock.

Fashion boutiques are places of entertainment and recreation, shopping for fashion apparel is a pleasurable experience in and of itself and because of this the retailer must react to the heightened expectations of shopper. Self selection store fixtures shouldn’t be all function and no flare. Store fixtures create the retail landscape; they should please the eye and stimulate the emotions and reflect the ethos of retail brand. Well selected store fixtures in the hands of a skilled visual merchandiser are powerful promotional tools for activating consumer fantasy and driving sales and as such must be selected with careful consideration.

The store fixtures available from Subastral Inc incorporate a refined styling that will highlight your merchandise with a variety of materials and textures to produce a line of products that of unsurpassed quality and design.