Height positioning of displays affects the power and
visibility of your merchandise. Eye level is the most
powerful position. Use ‘build ups’ (free standing
cubic risers) they are great for building temporary
platforms and can easily be made presentable with a
draped covering.
The cash wrap area is prime real estate for impulse
purchases. Make the most of it.
visibility of your merchandise. Eye level is the most
powerful position. Use ‘build ups’ (free standing
cubic risers) they are great for building temporary
platforms and can easily be made presentable with a
draped covering.
The cash wrap area is prime real estate for impulse
purchases. Make the most of it.
- Many thanks to the following
contributors who sent us these
great ideas.
- "Group by color to make a visual impact and
encourage multiple sales
- Wear a piece of jewelry each day we sell a lot
of jewelry because we are wearing it!"
- ~ Sonya Weber
- "Try to make a connection between the
customer and the jewelry. For example, if the
earrings are blue, comment on how they
bring out her blue eyes. Or mention how nice
they look with her blue watch strap. And of
course, have a mirror close by."
- ~ Jan
(Avenue China & Chintz)
- "I keep my mailing list sign up book right next
to an earring display stand and you can't
believe how many impulse earring purchases
happen! I keep this set up near the cash
register so I can keep an eye on the display. I
also offer a free monthly prize for the sign ups.
This stops potential customers in their tracks
to sign up while perusing the display stand
near by. They're happy, they might win, I'm
happy, I get additional customers added to
my all-important mailing list AND more
earrings sales! We all win!"
- ~ Creatively Kristal
Arvada, CO
- Do you have any tips that work for
you? Feel like sharing them? Email
us your ideas.
Send your ideas to Tim
subastral@sbcglobal.net
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- Listed below are a few tips submitted to us from
various sources including our customers please
feel free to email your ideas.
- Merchandising decisions for fashion accessories
and craft jewelry are a matter of personal
preference but here are a few ideas for
consideration.
- Don't make the mistake of selling only the things
you like or the most exclusive items you can find.
If your goal is to turn a profit, and as a business
person I'm guessing it is, then you need to be
selling items that people will want to buy. Take a
friend or a few friends with you when you go on a
buying trip to get a broader spectrum of styles.
- The design adage "less is more" is not
particularly apt when it comes to selling fashion
jewelry. Customers respond more eagerly to a
full showcase of merchandise than a minimal
array of items. Fewer items can make your
display look picked over as though what is left
has been passed over by others.
- Selling begins before the customer even sets
foot in your store. The store window display is
your opportunity to invoke shopper curiosity and
prime them for the goodies you have on offer.
Make the most of it and be sure to live up to the
presentation when they decide to further explore
within your store.
- Consider your lighting. The lighting in a retail
space can convey instant messages about the
atmosphere in the store and the quality of the
products sold. In fact lighting is probably the
most important factor in jewelry display. Properly
considered lighting can make your merchandise
explode with vitality and allure. Adjust the lighting
dynamics within your retail environment to
arouse interest in certain areas and fully exploit
those areas with merchandise.
- Be approachable. Check your ego at the door.
Jewelry customers are motivated by whim, a
fleeting emotional state. Encourage their
impulse and add to it’s momentum by being
friendly and unpretentious. If you create the
comfortable environment for the customer to
linger longer they will hopefully find that ‘must
have’ item
- Encourage customer involvement and
interaction. There is a persuasive thrill to
handling jewelry that you should exploit to its
fullest. Make the merchandise accessible and
encourage the customer to touch and try items
on.
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